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On all CATI telephone studies, M&RR offers its
exclusive RANDOM-QÔ
process, which actually randomizes the order each question is read, rather
than simply rotating the questions in the same order each time with only
the first one read changing.
| Example of Rotate |
Example of RANDOM-Q™ |
| Order of first read: A, B, C, D, E |
Order of first read: D, A, C,
E, B |
| Order
of second read: B, C, D, E, A |
Order
of second read: A, E, D,
B, C |
| Order
of third read: C, D, E, A, B |
Order
of third read: B, D, E,
C, A |
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