Manufacturers will tell you that the single biggest reason a product doesn't become a top seller is because of a single question that was never asked.

At M&RR, we specialize in ensuring the right questions are asked.

Our expertise in the areas of New Product Development, Market Positioning, and Tracking Research — accompanied with unparalleled customer service — have:

• resulted in deciding the best approach in developing new products
• proven market viability for magazine spin-offs
• distinguished products and services from competitors
• verified anticipated reactions to nationwide advertising campaigns and much more

At M&RR, we'll call upon 30 years of research experience in developing your fully customized project — taking great care in determining the specific collection mode and sampling universe to ensure the most accurate and meaningful return of information.

M&RR uses a variety of methodologies across a wide array of industries including:

Click on any of the research methodologies below to review an example of how each has benefited one of our clients.

• Image & Positioning Research (Segmentation)
  M&RR's segmentation research has been utilized by an international non-profit organization to help better understand the charitable donor universe. In addition to ascertaining attitudes, beliefs, and opinions responsible for the decisions behind making charitable donations, the research identified which benefits are most important to donors when selecting a specific charity to donate to. With these data in hand, M&RR segmented the donor universe to both profile and prioritize segments for the non-profit organization. The results enabled this organization to develop appropriate messaging and efficiently target critical segments, and allowed them to maintain donor giving levels despite a downturn in the US economy.
• Customer Satisfaction Research
  M&RR fields an on-going customer satisfaction tracking study in partnership with a large telecommunications provider. Flash reports are released each month enabling the client to take a pulse on customer satisfaction and quickly pinpoint issues / problems that may negatively impact customer satisfaction. The information is shared with internal employees to ensure quick resolution to these potential issues / problems. On an annual basis, customer satisfaction scores are used to assist senior management in distributing equitable year-end bonuses. Customer satisfaction has increased each year since the inception of this tracking program.
• Awareness & Usage Tracking Research
  M&RR conducted an on-going program awareness and usage (intended viewership) tracking study with a cable television network to measure efforts in promoting upcoming television programs on that network. Initial findings indicated both program and advertising awareness levels were deflated in the weeks leading up to the program launch. These results prompted adjustments to be made to ad spending / allocation, thus resulting in increased levels of program awareness, intended viewership and advertising awareness.
• Advertising Tracking & Effectiveness Research
  M&RR developed an advertising tracking and effectiveness program for a media company to measure the impact of various print and web-based advertisements for its advertisers. A study design using pre / post and test / control cells was developed for this research to gauge the impact of these various forms of advertising. The program was able to successfully measure the impact of print and web-based advertising on critical elements including unaided brand recall and future purchase intent.
• Product and Concept Testing
  M&RR designed a concept testing program for a manufacturer of frozen foods to determine what new line extensions should be considered for further development / consideration. A concept database was developed to better identify "go, no go" thresholds for various product concepts. Additionally, TURF analysis is frequently utilized to build the optimal product lines to maximize reach and minimize cannibalization.
• Product Preference / Driver Analysis
  M&RR has incorporated max diff scaling and TURF analysis into work performed for a manufacturer of paper plates. This manufacturer needed to reduce a large list of possible plate designs down to a manageable number that would maximize reach among its target audience. M&RR conducted max diff scaling and TURF analysis to identify the combination of plate designs that would maximize reach while controlling operational expenses by producing the fewest number of designs needed to achieve targeted reach goals.
• Target Audience Profile Research
  M&RR conducts audience profiling studies for media websites to better understand who visits particular websites. The data has been used to provide guidance on the development of website content and to provide potential advertisers with key demographics, attitudes, and buying behaviors of its visitors.
• Pricing Research
  M&RR conducted price modeling research with a laptop manufacturer to determine the optimal pricing for a laptop soon to hit the market. Research was able to show both the optimal price range for the laptop and potential market uptake at various price points. Results were used to demonstrate to senior management that the pricing currently under-consideration was too steep and product uptake would be limited. The research ultimately helped shape the correct pricing for this laptop during its initial unveiling.
• Choice Modeling (Trade-off)
  M&RR conducted a discreet-choice trade-off exercise for an electronics company developing the next generation of its electronic reading device. This research helped identify the right bundle of features to include on the device, and illustrated shifts in potential market share as a result of changing the features available within the bundle. In addition to pinpointing the right bundle of features to use, M&RR provided a market simulator that allowed the client to alter the bundle of features available and measure changes in potential market share. This information, in concert with operational analyses, assisted in identifying the best next generation electronics reading device to launch.
• Habits & Practices Research
  M&RR fielded a habits and practices survey among teachers and students for a weekly scholastic publication. The goal of the research was to better understand how teachers and students used their publication inside and outside the classroom. The results from the research helped to shape future editorial content for the publication as well as delivery schedules to ensure both met the needs and expectations of teachers and students.
• Ad hoc projects